Got a few Marketing people dropping in
Wanted to give a big warm welcome to the Marketing company which is part of Ipage. Ipage has been my hosting and website provider for over 10 years. SEO Gears is a division of Ipage that looks after Social media marketing and Web site marketing.
There will be new posts on the Facebook and Twitter accounts.
Getting the right SEO in place is a critical step in successfully marketing a new photography website and ensuring it reaches the right audience from day one. For a visual brand like Jardene Photography, SEO is more than just keywords—it’s about building a strong technical and content foundation that helps search engines understand, trust, and rank the site.
Essential SEO tools and strategies include keyword research platforms to identify what potential clients are searching for, on-page optimization tools to refine page titles, meta descriptions, headings, and image alt text, and performance tools that track site speed, mobile usability, and user behavior. High-quality content creation is another vital gear, allowing the website to answer real questions, showcase expertise, and build authority through blog posts, FAQs, and location-specific pages.
Analytics and search console tools provide ongoing insight into how visitors find the site, which pages perform best, and where improvements can be made, turning marketing decisions into data-driven actions instead of guesswork. Local SEO tools further enhance visibility by strengthening geographic relevance, an important factor for photographers targeting collectors, designers, and buyers within Canada and beyond. When all of these SEO gears work together, they create a system that steadily increases organic traffic, improves search rankings, and builds long-term visibility. Rather than relying solely on paid advertising or social media, a well-equipped SEO strategy allows a new website to grow sustainably, attract qualified visitors, and convert interest into meaningful engagement and sales over time.