Marketing revolves around capturing the customer’s attention, meaning it’s necessary to use engaging material. Otherwise, potential customers will become bored and overlook your offerings.
As the digital marketing landscape continues to evolve, multimedia has become more important. Video has taken over marketing, becoming essential for capturing customers’ interests. However, professional photos also play a crucial role.
Photography is important in marketing for several reasons. For instance, research shows that the human brain only remembers ten percent of textual information after three days. However, recall can increase to 65 percent when pictures are used. Similarly, statistics show that 60 percent of consumers are more likely to contact a business if it has an image that appears in local search results. Similarly, 78 percent of online shoppers want to see a product before purchasing it.
Professional photographs serve a greater purpose than appealing to E-commerce shoppers. They’re also beneficial in the marketing world for other reasons. For instance, you cannot expect good results on social media platforms like Facebook, Instagram, and Twitter without professional photographs. These platforms have become essential parts of a marketer’s toolkit, with social media marketing and advertising becoming extremely widespread.
Professional photographs are also important because they encourage engagement, cultivate a stronger brand image, and enhance website SEO. The latter allows websites to rank higher in SERPs, generating more leads through organic search traffic.
Most brands only have a few seconds to make a lasting impression on a consumer when they visit a landing page or website. Making a memorable impression can be particularly challenging with text, even if you have a sublime copy. Therefore, you need to use visual content. Professional photos are crucial because they distinguish your brand from others. Well-taken photographs can convey a thousand words without requiring any text. In addition, they can also evoke emotion and encourage interaction with your company.
It’s also important to note that professional photos help companies receive more than twice the engagement. Engagement is a crucial digital marketing metric.
More importantly, professional photographs matter because they’re your audience’s first introduction to your business. Customers are less likely to trust and buy products or services from a company with subpar photographs. Professional photographs make your brand appear more credible, giving a professional appearance and leaving a lasting impression on customers.
Jardene Photography is run by an award winning landscape photographer. The photography studio offers fine art landscape photography prints for sale. In addition, it also offers nature photography prints and wildlife photography prints for sale. Explore our website for more information. Alternatively, contact us to get started.